Posts Tagged ‘tsn’

Straddling the line between communications professional and journalist

April 11, 2012

So far in my career, I’ve been fortunate, very fortunate. I’ve accomplished a lot of things in so many genres. As a journalist, I’ve managed to hold down a part-time sports program on TSN 990 in Montreal since 2004. I’ve also been published in the Montreal Gazette, National Post, and on, to name a few.

But I’ve also had some success as a public relations professional, landing clients media attention on television, in print and on major online portals.

However, because I have the good fortune of being on both sides of the media, the lines can become blurred. Recently, I had a PR client who approached me looking for sports media coverage. Simple enough, right? Well…. not exactly.

The client was elated with the results from our work on the campaign. But it was the process that became a little sticky at certain points. When you’re PR itching the very same people that you consider journalist colleagues and friends, you have to tread lightly and proceed with extreme finesse.

In the end, it all worked out. I didn’t manage to alienate anyone and I didn’t cross any journalism ethics codes. But, the whole experience did make me stop and think.

I’ve always viewed my versatility and diverse communications background as an asset. But in this particular situation, it almost hindered me.  I thought a sports client would be the ultimate, drawing on my years of experience as an industry watcher and commentator. But in the end, it turned out to be just as challenging.

Would I do it all over again? Absolutely! I’ve always been one to say that things happen for a reason. So the public relations campaign, deemed a success by my client, was but another experience to learn from and to draw on in the future.

Follow Matthew on Twitter @matthewrossmtl


Getting Bumped, such is life …

July 24, 2008

So, the business trip was very successful, but it also had a disapppointment. Sure, the work with 980 Marketing went swimmingly, and the Speculation co-hosting gig on Sirius Satellite Radio went well. But, getting a last-minute bump from TSN’s Off the Record was a kick in the teeth. Not only do I look like a jackass to family, friends, acquaintances and to anyone else who knew I was going to be on, but not getting to experience it sucks.

But it’s not all bad. Such is life. You have to simply brush it off and look at the bright side. They didn’t bump me due to a lack of sports/verbal skills, but rather because of a scheduling conflict….etc… I will be back on the program in the near future, no doubt about it. You can’t work yourself up over the details in life. No one died. No one suffered (well, maybe my wallet a little for the extra day) and I probably endeared myself even more by taking it so well.

The thing is, I probably would have taken it quite badly a few short years ago. But, the love of a good woman, an impending child on the way and a budding solo career give me a ton of room for optimism and a great reason to chill the f@#^ out!

Toronto was ok. The hotel was fantastic but the incessant rain has been a little more than annoying. You try to exercise and go for walks, but you end up running for cover from monsoon-like rains. When did Hog-Town become the freakin’ North Pacific? Now, not only do they have a pretty subpar hockey team, but they also have more rain than the entire province of British Columbia. Ridiculous. It’s bad enough we suffer through brutal winters, now we have to sport silly umbrellas or run soaked and wet all summer. I suppose it’s better than tornados, earthquakes and forest fires.

At any rate, I return home to Montreal, Canada re-invigorated. The child is on the way soon, there’s a lot of work to be done business-wise and I return home to a city with some personality.

We’ll talk soon.

The Business Trip

July 19, 2008

Ok, so it’s been a while since I’ve updated this thing, so here we go.

In the midst of preparing for our first baby, I have been feverishly working to get on the map. I am off to Toronto on a business trip, visiting a company I do some work for. I love the business trip. Now, I don’t travel enough to the point where it’s a regular occurrence, so I guess it’s still a novelty and a nice change of pace for me.

There’s just something about being out on your own in a different place (particularly if you are married) that re-energizes you and gives you that good kick in the ass to keep your professional efforts up. I love staying in hotels and doing the business cocktail thing. I also love the opportunity to showcase my networking personality. When you are married and depend mostly on yourself to make a living, you sort of get away sometimes from the “better” you.

Well, all I can say is that I hope the “better” me shows up in TO. I am scheduled to be on TSN’s Off The Record with Michael Landsberg, probably the biggest talk show (of any genre) in the country. It’s a big chance for me to compete with the big wigs of media and entertainment. I’ve done the show twice before, but not for a while. The format has changed, leaving me only with one segment to make a real impact, so the pressure is on. I am also scheduled to make an appearance on a Sirius Satellite radio program dedicated to sports gossip talk. So it could be a very good week exposure-wise for Content Servicing.

That’s all for now. I will try and write a blog from the road, talking about my experience in Canada’s Gotham city. I am not a big fan of Toronto, but it does have it’s moments. Let’s see what moments come my way next week. Have a good weekend, all. If you have time, check out my Montreal radio show this Sunday night.